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Connecting the dots between Talent and Buyers
Africa’s premier B2B international artist booking & touring agency

for
TALENT BUYERS
ARTISTS
Our mission: Streamlining international artist bookings for African promoters, corporations, and venues, to maximize profitability, minimize costs, and create a sustainable Africa touring ecosystem.
We offer the comfort, convenience, and confidence that all prospective tour opportunities will be fairly vetted and managed to meet or exceed your performance standards. With adequate financial assurances from our financial and insurance partners, Artists touring the continent can rest assured that contractual obligations will be met, as we liaise with Buyers.




























































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SERVICES
TALENT
BOOKING
TOUR OPERATIONS
ARTIST RELATIONS
ABOUT

OUR PROCESS
01
Promoter books an artist through our agency
.
02
03
As more cities join, earlier buyers receive rebates, reducing their costs
.
We coordinate multi-city bookings and handle all logistics
.
04
TOUR OPERATONS - ARRIVAL-TO-DEPARTURE
Execution, execution, execution. IAA will continue to liaise between the Buyer and the Artist and team from arrival to departure. This provides the Artist with a clear point of contact and the Buyer with the ability to focus on all other aspects for a successful presentation.
05
The tour runs seamlessly, maximizing revenue for all parties
.
PROJECTS
CONTACT
POSTAL ADDRESS
FAIRWAVE MEDIA SOUTH AFRICA T/A INTERNATIONAL ARTISTS AFRICA (IAA)
PostNet Suite #195 Private Bag 9924
Sandton 2146
South Africa
GET IN TOUCH
Kentridge Tlale
Whatsapp: +27 (84) 585-7291
Ajani Sandridge
Whatsapp: +1 (678) 637-7408
South Africa: +27 (72) 5834769
TALENT BOOKING
TOUR OPERATIONS
ARTIST RELATIONS
Services
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