Connecting the dots between Talent and Buyers
Africa’s premier B2B international artist booking & touring agency
for
TALENT BUYERS
ARTISTS
Our mission: Streamlining international artist bookings for African promoters, corporations, and venues, to maximize profitability, minimize costs, and create a sustainable Africa touring ecosystem.
We offer the comfort, convenience, and confidence that all prospective tour opportunities will be fairly vetted and managed to meet or exceed your performance standards. With adequate financial assurances from our financial and insurance partners, Artists touring the continent can rest assured that contractual obligations will be met, as we liaise with Buyers.
Kirk Whalum
Kampala, Uganda - 10 May 2025
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Kampala, Uganda - 10 May 2025
Kirk Whalum
Nairobi, Kenya - 11 May 2025
Tickets available soon
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Kampala, Uganda - 10 May 2025
esperanza spalding
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Kampala, Uganda - 10 May 2025
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Kampala, Uganda - 10 May 2025
SERVICES
TALENT
BOOKING
TOUR OPERATIONS
ARTIST RELATIONS
OUR PROCESS
01
Promoter books an artist through our agency
.
02
03
As more cities join, earlier buyers receive rebates, reducing their costs
.
We coordinate multi-city bookings and handle all logistics
.
04
TOUR OPERATONS - ARRIVAL-TO-DEPARTURE
Execution, execution, execution. IAA will continue to liaise between the Buyer and the Artist and team from arrival to departure. This provides the Artist with a clear point of contact and the Buyer with the ability to focus on all other aspects for a successful presentation.
05
The tour runs seamlessly, maximizing revenue for all parties
.
CONTACT
POSTAL ADDRESS
FAIRWAVE MEDIA SOUTH AFRICA T/A INTERNATIONAL ARTISTS AFRICA (IAA)
PostNet Suite #195 Private Bag 9924
Sandton 2146
South Africa
GET IN TOUCH
Kentridge Tlale
Whatsapp: +27 (84) 585-7291
​
Ajani Sandridge
Whatsapp: +1 (678) 637-7408
South Africa: +27 (72) 5834769